Radeon RX 9000: 10% price hike expected as early as July 2026

Bad news for gamers hoping to take advantage of the summer to upgrade their graphics card: according to several corroborating sources from the supply chain, AMD has informed its partners of an approximate 10% increase in the prices of its Radeon GPUs, effective this July. Some estimates even suggest a range of 10 to 15% on RX 9000 series cards.

Where does the information come from?

The information comes from Board Channels, a Chinese forum frequented by supply chain players, reported by VideoCardz and then by the European specialized press. This channel has a documented history of correctly anticipating AMD's pricing movements. An important point, however: AMD has not officially confirmed anything at this stage. This is an increase applied to manufacturing partners (AIBs), who will progressively pass it on to retail prices.

GDDR6 has tripled: the real cause of the increase

The underlying reason is known to anyone who has been following the component market since late 2025: graphics memory. The spot price of GDDR6 has roughly tripled since late 2025, going from approximately $2.50 to $7.50 per gigabyte, under pressure from demand from data centers dedicated to artificial intelligence. And all Radeon RX 9000 cards use GDDR6.

For a card equipped with 16 GB of memory, the VRAM cost alone has therefore increased by several tens of dollars per card. AMD is automatically passing this additional cost on to its partners, who have no choice but to adjust their prices.

Which models are affected?

• Radeon RX 9060 XT: AMD's mid-range, direct competitor to the RTX 5060, is on the front line.
• Radeon RX 9070 and RX 9070 XT: The 16 GB models, most exposed to the GDDR6 price increase.
• The future RX 9080 is expected to incorporate these costs from its launch.

On Nvidia's side, the situation is no more reassuring: models with 16 GB of VRAM and more have already seen a 15 to 20% increase in recent months, and analysts expect further adjustments as long as memory tension persists.

Buy now or wait?

The question everyone is asking. Some factual answers:

• Stocks at current prices will sell out quickly: between the announcement of an increase and its application in stores, there is a window where cards already in stock remain at the previous price.
• No sign of memory price relaxation before 2027: DRAM manufacturers' contracts are largely absorbed by AI, and GDDR6 production is not increasing in the short term.
• 8 GB cards remain the least affected: less VRAM, less exposure to the increase. For 1080p, an RTX 5060 or an RX 9060 XT 8 GB maintains a more stable price position.

In other words: if your purchase was planned for this summer, postponing it will not gain you anything, and could even cost you more in the fall.

What this means for complete PCs

System builders are under the same pressure as individuals regarding GPU prices. At DSGate, we adjust our configurations by prioritizing cards with the best performance/price ratio at the moment — this is notably why our machines rely on GPUs like the RTX 3050, RTX 5060, or RTX 5060 Ti, whose prices remain the most contained on the market. If you are considering a new gaming PC assembled in France, take a look at our current configurations: they reflect today's component prices, with no unpleasant surprises.