GPU Prices in June 2026: Why They're Rising Again

Since the beginning of the year, gamers monitoring the graphics card market have noticed it: prices are not calming down, and some models are even starting to increase again. In June 2026, the situation remains the same as in spring: a tight market, fluctuating prices for NVIDIA, and relative stability for AMD. Here's an update on the situation and what it concretely means for your next purchase.

Memory Under Strain Due to AI

The primary cause of this tension is not directly related to video games. The memory market, particularly high-performance memory, is heavily impacted by massive orders for data centers and artificial intelligence infrastructures. This demand absorbs a portion of the production, which in turn affects the cost of graphics components intended for the general public.

This dynamic also impacts storage: SSD prices have significantly increased over the same period, due to similar tension in the NAND memory market. As a result, several components of a PC configuration are experiencing pressure simultaneously.

NVIDIA Fluctuates, AMD Remains Stable

On NVIDIA's side, price observations from recent weeks show sometimes significant variations. Several models have remained stable, such as the RTX 5060, 5070, and 5080, while others have seen upward adjustments. The RTX 5070 Ti, for example, has seen its price increase significantly, and the brand's top-tier model has also regained a few dozen euros.

For AMD, the trend is more towards stability. Prices change little from one week to the next, which provides some clarity for buyers torn between the two brands. The RX 9070 XT, in particular, is frequently cited as a balanced option in the 1440p segment thanks to its 16 GB of memory.

Which Cards Remain Rational to Purchase?

In this context, the healthiest approach is to aim for a card suited to your monitor rather than chasing the high-end at all costs. For many gamers, the most consistent tier in June 2026 remains a 1440p card with 16 GB of memory:

• RX 9070 XT: a good balance of price, memory size, and actual in-game performance.
• RTX 5070 Ti: powerful in 1440p, but more subject to recent price fluctuations.
• RTX 5060 Ti 16 GB: a more accessible entry point to 1440p, with useful memory headroom for longevity.

The right compromise depends on the target resolution. For 1080p, there's no need to overspend: a mid-range card is sufficient. For 1440p, the amount of memory (16 GB) becomes a crucial criterion for future-proofing your purchase.

Should You Buy Now or Wait?

This is the question everyone is asking. During periods of rising prices, waiting isn't always beneficial: there's no indication of a rapid price relaxation as long as AI-related demand remains strong. If you have an immediate need, keeping an eye on flash sales from retailers remains the best approach to snag a card at the right time.

Conversely, if your current machine still suits your needs, there's no need to rush. It's best to set a budget, identify the card that matches your monitor, and then monitor price comparison sites to buy at the opportune moment.

The Benefit of a Balanced Configuration

In a market where every component costs more, the balance of a configuration becomes even more important. Pairing a graphics card with a coherent processor and RAM avoids paying for untapped power. This is the whole point of a machine designed component by component.

At DSGate, we assemble balanced configurations in France according to usage and budget, selecting components to avoid bottlenecks. If you're preparing a purchase in this tight market, you can compare our assembled gaming PCs and choose the machine suited to the gaming resolution you're aiming for.

The price trends described correspond to market observations in June 2026 and may evolve rapidly depending on retailers and stock levels.