GPU Prices on the Rise: AMD Confirms +10% in August 2026

The back-to-school season is shaping up to be tough on gamers' wallets. According to several industry sources, AMD has officially notified its manufacturing partners (AIBs) of a 10% increase in GPU + memory kits starting in August 2026. Nvidia is expected to implement similar increases with its own partners during the same period. In other words, the two major market players are synchronizing their price increases.

This announcement is not a complete surprise: AMD had already mentioned a 10 to 15% increase for the second half of 2026. The manufacturer was clearly waiting to see Nvidia's position before making its decision official.

Why are graphics cards getting more expensive?

The main cause is not the GPU itself, but the memory that accompanies it. The market is experiencing an unprecedented shortage affecting DDR4, DDR5, NAND (SSD), and even hard drives simultaneously—a first in the industry's history.

• AI data centers are absorbing production: cloud giants are placing massive orders for memory as a priority, at the expense of the consumer market.
• Manufacturers are reorienting their factories: Samsung and SK Hynix are reducing their production of NAND and conventional DRAM to prioritize more profitable HBM, destined for AI accelerators.
• VRAM is becoming increasingly expensive: the GDDR used in graphics cards is following the general memory surge, and this additional cost is directly reflected in the final price of the cards.

Analysts do not expect a return to normal before 2028 at the earliest: building a new memory factory and ramping up production takes two to three years.

What are the consequences for gamers in France?

Concretely, current cards—RTX 5060, RTX 5060 Ti, RTX 5070 on Nvidia's side, Radeon RX series on AMD's side—are expected to see their retail prices gradually climb as inventory is replenished. Discounts have been rare for several months, and this official increase from manufacturers is likely to solidify the trend.

Three key points to remember:

• Stock purchased before the increase will be sold at old prices: prices on shelves will not change overnight but rather over several weeks.
• The mid-range (RTX 5060 / 5060 Ti) remains the segment where the performance/price ratio is most justifiable in 2026.
• RAM and SSDs are following the same upward trajectory: a complete PC will naturally cost more in the coming months.

Should you buy now or wait?

If you were considering a purchase or an upgrade, waiting is probably not in your favor this time. Unlike typical cycles where patience is rewarded with price drops, the current context points to a sustained increase, fueled by a structural memory shortage.

This also applies to assembled PCs: a gaming PC purchased today incorporates components paid for at pre-increase prices. At DSGate, our configurations are assembled in France to order, and we adjust our prices according to the actual cost of components—all the more reason not to delay if a model interests you.

In summary

Looking for a gaming PC without waiting for prices to climb further? Discover our configurations assembled in France, from entry-level RTX 3050 PCs to machines equipped with RTX 5060 Ti and 5070.