GPU Prices: AMD Increases Radeon Prices by 10% in July 2026

Bad news for gamers who were hoping for a lull in graphics card prices. According to several industry sources reported in early July, AMD has informed its manufacturing partners (AIBs) of an approximate 10% increase on Radeon GPU and memory kits, effective this July 2026. And the news from Nvidia is no more encouraging.

Why AMD is increasing its prices

The main cause is now well identified: the surge in GDDR6 memory prices, driven by the colossal demand from data centers dedicated to artificial intelligence. AMD's memory pricing contracts expired in 2026, and the manufacturer is now passing on the increase in the spot market to its partners.

This is already the second increase in six months for Radeon cards. Specifically, cards like the RX 9070 and RX 9060 should see their retail prices climb in the coming weeks, as soon as the stock purchased at old prices runs out.

Nvidia: No RTX 50 Super, and RTX 60 Delayed

At Nvidia, the memory situation is even more strained: GeForce RTX 50 cards use GDDR7, which is more expensive than GDDR6, and increases were already observed on the RTX 5090 as early as May.

Even more significantly: according to specialized press, Nvidia has allegedly shelved its RTX 50 "Super" refresh and postponed the RTX 60 generation to 2028. The reason is simple: facing a global shortage of DRAM and HBM, the manufacturer prioritizes its AI accelerators, which are much more profitable than gaming cards.

• AMD: +10% on Radeon GPU + memory kits starting July 2026
• Nvidia: RTX 50 Super refresh suspended, RTX 60 expected in 2028
• Common cause: memory shortage (GDDR6, GDDR7, DRAM, HBM) linked to AI

What this means for your next gaming PC

For gamers, the message is clear: the GPU market is not expected to ease anytime soon. Current generations (RTX 50, RX 9000) will remain on shelves longer than expected, and their prices are more likely to increase than decrease.

In this context, two reactions are essential. First, monitor occasional promotional offers, such as the current Summer Deals that bring some RTX 5060s below €300. Second, don't wait indefinitely for a new generation: with RTX 60 now mentioned for 2028, buying an RTX 5060, 5060 Ti, or 5070 today does not expose you to rapid obsolescence.

Our take at DSGate

At DSGate, we follow these developments closely because they directly impact the cost of our custom-built configurations in France. Our approach remains the same: to offer balanced machines built around GPUs with the best performance/price ratio of the moment, such as the RTX 5060 and RTX 5060 Ti, before price increases become widespread.

If you're considering a new gaming PC, now is probably a better buying window than in six months. Browse our gaming configurations by budget to find the one that meets your needs.