Summer Sales 2026: Which PC Components to Buy, Which to Avoid

The summer sales are in full swing, and June's Prime Day has just concluded. However, amid a memory price crisis, not all "promos" are created equal. Some component categories remain at historically high prices, while others still offer real opportunities. Here's our market overview to help you spend intelligently this summer.

DDR5 RAM: The Item to Avoid if You Can Wait

This category is the most affected by the global memory shortage. A 32GB DDR5-6000 kit, which cost around €75 in summer 2025, is now listed between €385 and €400 at major French retailers. Even during promotional events, discounts remain symbolic in the face of this increase.

If you're still looking for DDR5, the best value for money is currently found in CL36 or CL38 kits without RGB, around €337 to €340 for 32GB at 6000 MT/s. Modules with lighting are significantly more expensive for no performance gain.

• Avoid: DDR4 to DDR5 upgrade solely for memory — the in-game gain (5 to 10% on average) does not justify €400 in 2026.
• Acceptable: A complete new AM5 configuration, where DDR5 is mandatory anyway.

DDR4 RAM: The Safe Bet for Summer

Good news for AM4 or Intel LGA1700 platform owners: DDR4 remains reasonably priced. A 32GB DDR4-3200 kit goes for between €80 and €130 depending on the retailer. This is where the real sales bargains are: if your motherboard still accepts a stick, upgrading from 16 to 32GB is one of the most cost-effective upgrades at the moment.

SSDs: Monitor 1TB and 2TB Capacities

NVMe SSDs follow the same upward trend as RAM, driven by data center demand. Promotions still exist, but they focus on specific models and sell out quickly. Our advice: set a target price per TB (around €75-85/TB for decent PCIe 4.0) and make the purchase as soon as an offer falls below this threshold, without waiting for a hypothetical general drop.

Graphics Cards and Processors: Interesting Windows

On the GPU side, the mid-range (RTX 5060, RTX 5060 Ti, RX 9060 XT) remains the most competitive market segment, with noticeable price differences between retailers. For processors, AM4 chips like the Ryzen 5 5600X (around €160) or the Ryzen 7 5700X remain excellent choices for extending a DDR4 platform without breaking the bank.

Should You Buy a Complete PC Rather Than Components?

During a memory price surge, an assembled PC can be cheaper than the sum of its parts, as the prices of configurations include components purchased before the increases. Now is a good time to compare.

At DSGate, our gamer PCs assembled in France cover all budgets, from 1080p configurations under €800 to 1440p and 4K machines. Each PC is assembled and tested before shipping — avoiding the component-by-component hunt for deals.